The Fastest Way to Launch a Successful Wellness Business in 2025

In this free webinar, you will learn:

How we went from helping James’ dad heal to building Food Matters - a global wellness movement with millions reached.

How YOU can use the same systems to start or scale your own business, even if you’re starting with zero audience or tech skills.

What actually works in 2025 to grow a wellness brand that’s profitable and heart-centered.

Don’t Miss This Bonus! Attend the webinar and unlock a special offer to deepen your knowledge and transform your health.

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The Wellness Brand Storytelling Guide

Discover how to turn your personal wellness journey into a business that connects, inspires, and grows.

Inside this free guide, you’ll learn how to:

Uncover the powerful story you already have
Use storytelling to build trust and attract clients
Follow a simple 6-step story arc (based on the Hero’s Journey)
Craft an emotional “hook” that makes your message unforgettable
Turn your story into a strategy for business growth

Whether you're just starting out or ready to grow, this guide will show you how your story can become your most powerful business tool.

What if you could turn your passion for health into a business that actually pays you back - emotionally and financially?

What if you didn’t need a website, followers, or a business degree to start earning an income?

What if your personal story was the exact thing someone else needed to change their life - and you got paid to share it?

Meet Your Hosts

James Colquhoun

James is the co-founder of Food Matters and the Food Matters Institute, global wellness brands that have inspired millions through life-changing documentaries, courses, and online education. With over 17 years of experience building online health businesses, James has led the launch of multiple 7-figure ventures - from films and superfoods to e-learning platforms and subscription memberships. Now, through the Wellcademy Business Course, he teaches aspiring wellness entrepreneurs how to build profitable, heart-centered brands using the exact systems that grew Food Matters from a kitchen-table idea into a global movement.

Laurentine ten Bosch

Laurentine is a certified nutritionist, filmmaker, and co-founder of Food Matters and the Food Matters Institute. With a unique blend of health expertise and digital business savvy, she’s helped grow a powerful online presence that reaches millions worldwide. Through her work as a coach, podcast host, and educator, Laurentine now empowers women to turn their story and passion into successful wellness businesses. Her practical, soulful approach makes building a brand feel less overwhelming - and more aligned with your purpose.

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