Did you know that children’s cereal has, on average, 40 percent more sugar per “serving” than adult cereals? Of course, the term “serving” is also rather general and can vary greatly from person to person, so it’s frightful to think about how much sugar our children actually consume every morning! When we look at children’s cereals, we think of colorful mascots advertising healthy breakfasts that are loaded with “vitamins” and other healthful ingredients. Unfortunately, these mascots are created by billion dollar marketing machines and have been popularized over the years with clever advertising; their claims about “vitamins” are very misleading. While they’ve managed to dominate the supermarket aisles thanks to this type of mass marketing, it’s time to take a closer look.

Look past the free toys inside, and past the colorful mascots with their sugary smiles. You’ll find products that are loaded with high fructose corn syrup (bad sugar that is linked to all sorts of problems), GMOs (likely genetically modified corn), BHA (a toxic substance that may lead to cancer), Soy Lecithin (a toxic additive), Annato (a toxic natural flavoring that can cause headaches and other issues), BHT (a chemical compound that can affect the brain) and a number of other toxic ingredients that are too difficult to pronounce.

It’s tough to go against these giant cereal brands, especially when we see commercials and advertising everywhere we go and everywhere we click. But it’s time to take action. Because step by step, we can make a difference.  We need to take a close look at what we’re feeding our families and telling our children. And that’s where Joosh’s Juice Bar comes in! Our mission is to take a real look at the benefits of eating healthy, by introducing colorful, fun, and healthy mascots of our own! 

We recently discovered a man on a mission. A similar mission to ours! To help you make simple steps towards a healthier lifestyle, for yourself and your family. His name is Josh Gottsegen and we really love what he is trying to do.

Watch his video below:

Joosh's Juice Bar: The Tropland Tee-Off and Joosh's Juice Bar: The Blue Banana Berry Adventure will help get your children excited about eating healthy foods. We've taken a look at both and think they're great!

Have You Got Any Other Great Kids Books That Inspire Healthy Living?